Skip to main content
explainer

What does an AI visibility audit include?

Direct Answer

An AI visibility audit includes a citation scan across ChatGPT, Perplexity, and Google AI Overviews, a competitor share-of-voice comparison, a prompt gap analysis showing where competitors appear and you don't, and prioritized recommendations. Cintra's free audit delivers all of this within 48 hours at no cost.

Most brands have no idea whether ChatGPT, Perplexity, or Google AI Overviews mention them when buyers ask relevant questions. An AI visibility audit answers that question with data — not assumptions.

What does an AI visibility audit measure?

An AI visibility audit systematically tests how your brand appears across AI-generated answers. It runs buyer-intent queries across multiple AI platforms, documents where your brand is cited, where competitors appear instead, and where no one in your category appears at all.

The core deliverables cover four areas:

Citation scan across AI platforms. The audit runs 10-20 buyer-intent prompts across ChatGPT, Perplexity, and Google AI Overviews — the three platforms that drive the largest share of AI-influenced buying decisions. Each platform is tested separately because citation behavior differs significantly between them. A brand visible in AI Overviews may be entirely absent from ChatGPT, and vice versa.

Competitor share of voice. The audit compares your citation rate against three competitors on the same prompts. This tells you not just whether you appear, but how your visibility compares to alternatives buyers are actively being recommended. Share-of-voice data is often more motivating than raw citation rates alone — seeing a direct competitor appear in 60% of responses while you appear in 8% creates clear urgency.

Prompt gap analysis. The gap analysis identifies the specific buyer-intent queries where your brand is entirely absent. These represent opportunities: prompts where buyers are researching your category, AI models are actively forming recommendations, and your brand isn't part of the answer. Gaps are prioritized by query volume and commercial intent.

Priority recommendations. The audit concludes with a prioritized action plan covering the highest-leverage improvements: content gaps to fill, entity signals to fix, schema markup to implement, and community presence to build. Recommendations are specific, not generic — they reflect the actual gaps identified in your audit data.

What makes Cintra's free audit different?

Cintra's free AI visibility audit delivers all four components within 48 hours at no cost, with no credit card required and no obligation after receiving the report.

The audit covers:

Deliverable What You Learn
Citation rate per platform % of prompts where your brand is mentioned on ChatGPT, Perplexity, and AI Overviews
Competitor benchmarking How 3 competitors perform on the same prompts
Prompt gap report Buyer queries where you're absent and competitors appear
Platform breakdown Where you're strongest and weakest across AI platforms
Recommendation summary Prioritized fixes with estimated impact

To claim your audit, share your brand URL and up to three competitor URLs. No analytics access, no CMS credentials, and no lengthy intake forms are required. The audit uses publicly available data and AI platform queries to generate the full report.

Why does an AI visibility audit matter now?

The search landscape is shifting faster than most marketing teams have adjusted to. G2 research shows 50% of B2B buyers now start vendor research in AI chatbots. AI-referred traffic converts 23x higher than organic search according to Ahrefs' own conversion data.

Without an audit, brands are optimizing in the dark. An AI visibility audit establishes a concrete baseline: here is your current citation rate, here is how competitors compare, and here are the specific gaps that represent the largest opportunity.

Early movers compound their advantage. AI citations build on themselves — brands that appear consistently become the default recommendation over time, making it progressively harder for competitors to displace them.

Get your free AI visibility audit → and receive your full report within 48 hours.

Frequently asked questions about AI visibility audits

How many prompts does a free audit cover?

Cintra's free audit runs 10-20 buyer-intent prompts tailored to your specific category and buyer journey. These aren't generic queries — they simulate the actual questions your buyers ask AI models when researching solutions like yours.

Do I need to provide access to my website or analytics?

No. The audit requires only your brand URL and up to three competitor URLs. All data comes from publicly available sources and AI platform queries. There's nothing to install and no credentials to share.

What happens after the audit?

You own the report with no strings attached. If the data reveals opportunities worth acting on, Cintra offers two paths forward: a DIY plan ($2K/month) with strategy and templates for in-house execution, or a Done For You plan ($4K/month) covering full execution. Neither requires a commitment before reviewing your audit results.

AI visibility auditAI auditfree auditChatGPTPerplexityAI search

Want to improve your AI visibility?

Get a free AI visibility audit and see where your brand shows up in ChatGPT, Perplexity, and AI Overviews.

Run Free Visibility Scan
Book a call