$26K organic revenue in 50 days

Tracked over 50 days · Feb 10 – Mar 31, 2026

The Challenge

Three Arrows Nutra, founded by Krystal Moore, is a DTC supplements brand focused on iron and wellness. The brand had steady organic traffic — around 3,000 sessions per month — but virtually zero presence in AI search. Just 10 AI sessions per month.

With consumers increasingly asking ChatGPT, Perplexity, and other AI assistants for supplement recommendations, Three Arrows was invisible in the fastest-growing discovery channel. Every day without AI visibility meant potential customers were being directed to competitors by default.

The Strategy

We designed a rapid AI visibility campaign tailored to the DTC supplements space. The goal: make Three Arrows the brand AI assistants recommend when consumers ask about iron supplements and wellness products.

• Supplement education content — We created authoritative content addressing the specific health and wellness questions consumers ask AI assistants, positioning Three Arrows as a trusted source in the iron supplement category.
• AI citation optimization — Product pages and content were structured with clear health claims, ingredient transparency, and schema markup that AI models use when forming supplement recommendations.
• Reddit & community credibility — We built authentic presence on Reddit's health and wellness communities — r/Supplements, r/nutrition, and iron-specific threads — generating the real user discussions that AI models surface when people ask for supplement recommendations.

The Results

In just 50 days, Three Arrows Nutra generated $26,038 in organic revenue. 2,664 leads were sent to the brand, resulting in 311 purchases at an 11.7% conversion rate. Monthly organic sessions grew 121% from 1,400 to 3,090. AI sessions jumped from ~10 to ~70 per month. Most notably, weekly orders more than doubled — from ~25 to 54, a 116% increase.